Insights and Data on Euro 2024 Betting Trends
CRM marketing solution provider Optimove has unveiled its latest insights regarding bettors' wagering intentions for Euro 2024.
The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors place wagers on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%.
The data also highlights that 57% of bets are placed on Champions League and European tournaments. Meanwhile, 54% of bets are placed on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
An impressive 84% of bettors plan to bet on Euro 2024, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
The report indicates significant marketing challenges for sportsbook operators. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
Furthermore, Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players. By leveraging the insights from this report, sportsbook operators can strategically enhance their engagement approaches, ensuring they provide relevant and timely communication to their user base.
Ultimately, the insights provided by Optimove could prove invaluable for sportsbook operators, enabling them to capitalize on the significant betting interest surrounding Euro 2024 and foster long-term player engagement. With thoughtful and tailored marketing strategies, operators can not only increase their customer base but also strengthen their existing relationships, leading to sustained growth and profitability in the competitive betting industry.