Atlanta Hawks Rekindle Partnership with Peachtree TV
In a nostalgic move that harks back to their broadcasting history, the Atlanta Hawks are set to return to Peachtree TV after an absence of nearly three decades. This significant development marks a new chapter for the team and its fans as they look forward to enjoying live broadcasts of every Friday night game for the remainder of the 2023-24 NBA season starting on January 12, 2024. The only exception to this schedule will be the game on March 8th; instead, the channel will broadcast the game against New Orleans on March 10.
A Look Back at Broadcasting History
The Hawks have a storied past with local television networks, having had their games previously aired by WPCH from 1972 until 1994 and WANF from 1986 to 1993. In a nod to this legacy, the first two games under the new agreement will be simulcast live on both Peachtree TV and WANF, offering fans multiple viewing options.
Expansive Coverage Across Platforms
Fans won't be limited to just one medium when it comes to catching the Hawks in action. Live games will be accessible via Peachtree TV, major cable and satellite services, and a selection of Gray TV stations across Georgia and Alabama. This extensive coverage ensures that followers of the team can watch their favorite players from various locations and platforms.
Expert Commentary Team
The partnership also boasts a robust commentary lineup featuring the Bally Sports Southeast production team. Notable personalities such as Dominique Wilkins, Bob Rathbun, and Tabitha Turner will lend their voices and insights to the broadcasts. Additionally, Baillie Burmaster, the Sports Director from WANF, will contribute to the coverage, further enhancing the viewing experience with expert analysis.
Exciting Matchups on the Horizon
Looking ahead, the Hawks' Friday night slate is filled with high-stakes matchups against formidable opponents, including the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These games promise to deliver the intensity and competition that NBA fans crave.
Peachtree TV's Commitment to Basketball
Peachtree TV is no stranger to basketball broadcasts, having been the home of the College Park Skyhawks games since 2019. Their ongoing commitment to the sport is evident in their latest venture with the Atlanta Hawks, which is set to enrich the local sports broadcasting landscape.
Recent On-Court Struggles
Despite the excitement surrounding the new broadcasting deal, the Hawks are looking to bounce back from a recent on-court setback. A disappointing performance in the second half led to a loss against the Sacramento Kings, where the team saw a significant lead slip away. Key players Dejounte Murray and Bogdan Bogdanovic were unable to maintain their momentum, contributing just two and three points respectively in the latter half. Overall, the team's field goal percentage plummeted to 28.9 percent, coupled with a lackluster three-point success rate of 21.7 percent after halftime.
Leadership Perspectives
Reflecting on the new broadcasting relationship, Andrew Saltzman, an executive associated with the team, expressed his enthusiasm. "It provides fans a new, complimentary way to view the games," he remarked, acknowledging the added value this partnership brings to Hawks supporters. Saltzman continued, "We're excited about the deal," and extended gratitude towards Peachtree TV and Gray TV for making this collaboration possible. He also emphasized the benefit this would bring to the Hawks' local fan base.
Erik Schrader shared similar sentiments, highlighting the potential for increased accessibility and engagement with fans. "Bringing the Hawks back to broadcast television provides accessibility to all fans," Schrader stated, pointing out the inclusivity of the initiative. He also noted, "There's an opportunity for engaging new audiences and catering to long-time supporters," suggesting a strategic approach to broadening the team's appeal.
On the coaching front, Quin Snyder underscored the need for improved gameplay, emphasizing, "Better execution and a collective approach is necessary." Clint Capela, a key player for the Hawks, voiced concerns over the team's frustration and highlighted the urgent need for a tactical shift to overcome recent challenges.
As the Atlanta Hawks embark on this renewed partnership with Peachtree TV, the organization looks forward to not only enhancing the fan experience but also to addressing on-court issues to ensure that the team lives up to the excitement generated off the court. With a combination of strategic broadcasting moves and a focus on refining their gameplay, the Hawks are poised to